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Connecting the Dots on the Customer Journey

In earlier times, marketers (like me) regularly utilized data that was outdated, incomplete, erroneous, and statistically insignificant, to make daily decisions about how we were going to improve [...]

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How will TCS Connected Intelligence Platform Power the Experience Economy?

Background: TCS has launched a new platform for designing targeted engagement solutions for the Connected Consumer.  TCS Connected Intelligence Platform (CIP) 2.1 enables organizations to [...]

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What’s a Lead Like You Doing in a Place Like This? Using Customer Segmentation for Omnichannel Nurture Success

What are you looking for at this very moment? Research or ideas on how to make your company more competitive?  Are you looking for tools to make your job easier? Are you looking for skills that [...]

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Introducing TCS Connected Intelligence Platform: Harness the Power of Connected Consumer Intelligence™ to Create New Business Value

This morning, my phone disabled my house alarm, turned on my room light, turned off my outdoor lights and set my thermostat to a mellow 72 degrees. This is just a hair shy of what science fiction [...]