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Old Measurements Don’t Fit: How to Tailor Real-time Connected Customer Experiences

“The only man I know who behaves sensibly is my tailor; he takes my measurement anew each time he sees me. The rest go on with their old measurements and expect me to fit them.” – George Bernard [...]

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The Bright Horizon of Black Friday

Just like video killed the radio star, digital killed the doorbuster deals. Waking up at 3:00 am to stand in line outside of Walmart is no longer the only way to get a good deal on Black Friday. [...]

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Going Grocery Shopping for Thanksgiving in the Year 2028

  It’s 10:00 am, two weeks before Thanksgiving, 2028. While enjoying my mid-morning cup of coffee, my personal virtual emissary initializes and reminds me that it’s time to get started on my [...]

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Europe’s New Privacy Rules May Have a Silver Lining: Improving Customer Experiences

By Seeta Hariharan, GM and group head, TCS Digital Software & Solutions Group   In advance of the European Union’s rollout of a major expansion of consumer digital privacy and [...]

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Three Ways REI’s 2018 #OptOutside Campaign Blazes a New Trail for the Customer Experience

For the fourth straight year, outdoor retailer REI is running its #OptOutside campaign. Once again on Black Friday they’ll close all 153 stores, suspend online transactions and give employees a [...]