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The Rise of the Customer Data Platform for Connected Customer Experiences

It was not that long ago when marketers had few technology solutions and very little data to work with to help refine and improve their marketing programs. Today, the story is quite different. [...]

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Capitalizing on a Small Bank Feel with Big Bank Technology

Community and regional banks are at continued risk of being displaced by financial behemoths and born-on-the-web competitors. In fact, more than 70% of bank customers regularly use online [...]

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Personalization isn’t enough: The case for Hyper-personalization

Delivering personalized experiences is no longer a competitive differentiator. Incorporating personal and transactional information into communications—name, purchase history, birthday, etc.—is a [...]

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How Retailers Are Digitally Transforming to Drive Growth

The following is a guest blog post by Leslie Hand, Vice President, IDC Retail Insights.   A Look in the Rear View for Retailers in 2019 For the retail industry, the year 2018 was a study in [...]

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Harmonizing IT and the Business with a Cloud Data Lake

Companies are hungry for data-driven insights to improve every aspect of their business — from marketing and the customer experience, to product development, operational efficiency, and [...]