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Customer Analytics 101: Deciphering the Vendor Jargon

The field of customer analytics is quickly expanding as new technology and approaches rise to meet the demand of today’s connected consumers. Yet for retail businesses that seek to implement [...]

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Three Keys Attributes of Enriched Customer Personas

Remember soccer moms—married women who lived in the suburbs and were known for driving their children to and from sporting activities? And NASCAR dads- middle-age blue collar men who liked to [...]

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Hyper-personalization is the New Black. Are Marketers Ready?

  Startup fashion brand Laws of Motion made its debut by launching its take on the classic little black dress which comes in 99 different “micro-sizes” to fit any shape. McDonald’s spent [...]