Being Better is Not Enough: How Retailers Can Thrive Now and in a Post-COVID-19 World

The power is shifting from brands to consumers in the digital age and COVID-19 is accelerating that change. Consumers today have access to information anytime and anywhere, more choice and the [...]

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Pandemics: Navigating the storm with Big Data

Faced with the daily flood of news covering COVID-19 that some call the worst pandemic since the Spanish flu of 1918 that killed more than half a million people in the US alone, government and [...]

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Many Shades of Green: Attracting and Retaining Sustainability Buyers

For the 50th anniversary of Earth Day, management consultancy Kearney conducted a survey of consumer attitudes toward sustainability and environmental impact twice, once on March 6 and again on [...]