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When Generic Insight isn’t Enough, Even When It’s Beautiful

Today, marketers are confronted with endless [...]

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How will TCS Connected Intelligence Platform Power the Experience Economy?

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Mother’s Day: Moment of Truth vs Connected Customer Experience

Within the TCS Digital Software and [...]

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Banking in the Era of the Connected Customer: How to improve customer experience, drive operational excellence, and increase marketing effectiveness – all at the same time

In 1995, strategy gurus and marketers ran to bookstores, or [...]