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Consumer Focus is an Award-Winning Formula for Enterprise Software

Most B2B software companies seem to make the enterprise buyer – not the consumer — their central focus. Yet being driven mainly by the needs of business clients rather than what it takes to [...]

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Accelerating Digital Transformation – They made me an offer I couldn’t refuse

Digital transformation is essential for survival… a bold, but true statement. Tolerance for even mediocre customer experiences is almost zero these days.  Organizations must know their customers [...]