Remember soccer moms—married women who lived in the suburbs and were known for driving their children to and from sporting activities? And NASCAR dads- middle-age blue collar men who liked to [...]
Startup fashion brand Laws of Motion made its debut by launching its take on the classic little black dress which comes in 99 different “micro-sizes” to fit any shape. McDonald’s spent [...]
It was not that long ago when marketers had few technology solutions and very little data to work with to help refine and improve their marketing programs. Today, the story is quite different. [...]
Community and regional banks are at continued risk of being displaced by financial behemoths and born-on-the-web competitors. In fact, more than 70% of bank customers regularly use online [...]
Delivering personalized experiences is no longer a competitive differentiator. Incorporating personal and transactional information into communications—name, purchase history, birthday, etc.—is a [...]
The following is a guest blog post by Leslie Hand, Vice President, IDC Retail Insights. A Look in the Rear View for Retailers in 2019 For the retail industry, the year 2018 was a study in [...]
Companies are hungry for data-driven insights to improve every aspect of their business — from marketing and the customer experience, to product development, operational efficiency, and [...]
The following is a guest blog post by Ruthbea Clarke, Vice President of Government Insights at IDC. IDC estimates that in 2018, 30% of major global cities were working to develop an [...]
The days of deciding to either shop online or at brick-and-mortar stores are long gone. Take the example of Susan, who is looking for a new dress to wear to a weekend event. She starts her [...]
As more third parties are rolling out new ways for consumers to manage and interact with their finances retail banks are faced with disruption, new opportunities, and new competitive threats. [...]
