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Hyper-personalize to Make the Jump to Lightspeed

Retail marketers have been personalizing customer messages and offers since the dawn of… retail. But doing it at scale, regionally, nationally, and globally requires data and automation. And now, [...]

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Consumers are Spoiled. So What Can Retailers Do About It?

I was once talking to my teenage son about his lack of gratitude for all that he had. I called him spoiled. His response? “Well, whose fault is that?” Did I give my precious child too much, too [...]

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Slower is Greener: Avoiding Quick Delivery is Key to Sustainability Efforts in Retail

Here’s the conundrum:  Consumers want to be green.  They also want it fast.  But the two concepts are pretty much incompatible. How important is green?  According to the Global Sustainability [...]

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Delivering Authentic, Personalized Customer Experiences at Scale

I grew up in a small town in Minnesota where my family owned a hardware store that served the people who lived in town as well as customers from the surrounding rural areas. My father and his [...]

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NRF 2020 Vision– Customer Experience is King. But What’s Changed Since Last Year?

Once again, “Retail’s Big Show” is upon us. The NRF 2020 Vision website says “See why this year’s Big Show is nothing you’ve seen before.” To save myself the trip (and maybe you), I decided to do [...]

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Personalization Isn’t an Option- It’s a Must Have

Retailers recognize personalization is key to achieving their business objectives- converting shoppers into customers and increasing customer lifetime value. But how retailers and customers view [...]

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How 5G will impact the retail customer experience

It’s almost impossible to predict what 5G developers will come up with over the next few years and the impact it will have on consumers and retailer. In the early days, 5G may look like just a [...]

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Visual Search Shortens the Customer Journey – for Better, or Worse

The use of AI in retail continue to rise. We see it in chatbots, ecommerce apps, customer analytics and more.  A perfect example is AI-powered visual search, which is quickly becoming an [...]

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Personalization – The Key to a Merrier 2019 Holiday Season 

I love the holidays and start making my lists, shopping and preparing months in advance- much to the chagrin of my family and friends. I see their eye rolls when I start filling my closet with [...]

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What makes customers willing to pay more

We like to think we are rational beings who make decisions based on logic and reason, but in reality, we are irrational beings who think with both our rational and emotional brains. In their 1970 [...]

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