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Old Measurements Don’t Fit: How to Tailor Real-time Connected Customer Experiences

“The only man I know who behaves sensibly is my [...]

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The Bright Horizon of Black Friday

Just like video killed the radio star, digital killed the doorbuster deals. [...]

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Going Grocery Shopping for Thanksgiving in the Year 2028

  It’s 10:00 am, two weeks before Thanksgiving, 2028. While [...]

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Three Ways REI’s 2018 #OptOutside Campaign Blazes a New Trail for the Customer Experience

For the fourth [...]

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What would Marshall Field do?

I marvel at the speed of change [...]

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Changing Consumers’ Hearts and Minds in the Age of Digital Transformation

With consumer-focused [...]

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Guidebook for the Retail Customer Journey

As we continue to watch a few top retailers gobble up competitors [...]

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When Generic Insight isn’t Enough, Even When It’s Beautiful

Today, marketers are confronted with endless [...]

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Connecting the Dots on the Customer Journey

In earlier times, marketers (like me) regularly utilized data that was [...]

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Mother’s Day: Moment of Truth vs Connected Customer Experience

Within the TCS Digital Software and [...]

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