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Retail

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By Nitu Sharma
In Banking, Big Data, Connected Intelligence Data Lake for Business™, Connected Intelligence Platform, COVID-19, Customer Analytics, Data Analytics, Digital Transformation, Retail
Posted January 6, 2021

Are your business strategies based on half-baked analytics?

  As the world entered the pandemic, COVID-19 forced many organizations to boost their digital transformation initiatives, making some fall prey to half-baked analytics. All businesses tried [...]

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By Kathleen Holm
In Pandemic, Retail
Posted December 21, 2020

A Glimpse of Things to Come in Retail- Post-COVID-19

There have been a number of events that have split eras into times of before and after like the invention of the printing press, telephone, automobile and electricity and events like WWII, 9/11, [...]

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By Padmashwini R
In COVID-19, Retail, Uncategorized
Posted November 13, 2020

Two Strategies for Bringing Your Customers Back to your Coffee Shop

Your customers are yearning to get back to their “favorite” coffee shops, sit on the comfy chairs, spend time browsing, reading, and meeting people that they have longed to see for many months [...]

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By Kathleen Holm
In Digital Transformation, Pandemic, Retail, Uncategorized
Posted October 30, 2020

COVID-19 Reveals Misconceptions Around Digital Readiness

  There are many stories about enterprises that have been able to adapt quickly to the pandemic by shifting to a remote, digital environment in a very short time. These enterprises are [...]

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By Kathleen Holm
In Retail
Posted October 16, 2020

Persona Discovery- Key to Gen Z Customer Engagement

Last year, Gen Z became the largest generation, constituting 32 percent of the global population — or 2.47 billion of the 7.7 billion people on Earth — surpassing the millennials and Baby [...]

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By Kathleen Holm
In COVID-19, Customer Analytics, Pandemic, Retail, Uncategorized
Posted August 21, 2020

How Retailers Can Pivot and Thrive Amid the COVID-19 Pandemic

Retail was struggling before COVID-19 hit. Over the past couple of years, there have been almost daily reports of stores closing and retailers going bankrupt. CNN Business reported that more than [...]

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By Jon Duke
In COVID-19, Customer Experience, Customer Intelligence & Insights, Retail
Posted August 13, 2020

COVID-19 Compels a Persona Makeover of Retail Customers- Guest Blog by Jon Duke, Research Vice President, Retail Insights, IDC

    Are you the same consumer you were in January 2020? Have your shopping patterns changed? Do you make the same number of trips to the same stores and buy the same items in the same [...]

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By Jeffrey Abbott
In COVID-19, Customer Experience, Retail, Uncategorized
Posted July 24, 2020

Safety is the New CX, But then What?

Customer Experience has become the focal point for how retailers deliver value to their customers. The classic four Ps of marketing (product, price, promotion, and place) have taken a back seat [...]

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By Kathleen Holm
In COVID-19, Customer Intelligence & Insights, Hyper-personalization, Retail, Uncategorized
Posted June 26, 2020

How Retailers Can Prepare for the Unknown: Back to School Edition

We are heading back to school (maybe) during an uncertain time. As the above meme suggests, even consumers have no idea what their purchasing behaviors will be next month. So how can retailers? [...]

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By Kathleen Holm
In COVID-19, Customer Experience, Digital Transformation, Pandemic, Retail
Posted June 19, 2020

What’s Past is not Prologue: Retail Analytics in the age of COVID-19

Customer behavior today bears little resemblance to customer behavior yesterday, pre-pandemic. The predictive analytics retailers used to depend on for customer insights relied on historical [...]

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