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Three Keys Attributes of Enriched Customer Personas

Remember soccer moms—married women who lived in the [...]

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Hyper-personalization is the New Black. Are Marketers Ready?

  Startup fashion brand Laws of Motion [...]

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Personalization isn’t enough: The case for Hyper-personalization

Delivering personalized experiences is no [...]

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How Retailers Are Digitally Transforming to Drive Growth

The following is a guest blog post by Leslie [...]

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It’s not Brick and Mortar versus Ecommerce – It’s all just Commerce

The days of deciding to either shop [...]

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Two Ways to Make Every Moment Shoppable

It’s a volatile time for retailers. It’s a time of great [...]

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Ecosystem Power: Unusual Partnerships, Uncommon Success

To deliver the connected experiences today’s consumers demand and expect, [...]

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Successful Retailers Are Diving into Data Lakes. Here’s why.

Knowing your customer and understanding their needs has [...]

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Rising from the Ashes of the Retail Apocalypse

Perhaps not surprisingly, the term “retail apocalypse” has [...]

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New Year’s Resolutions for Improving the Retail Customer Experience in 2019

According to the agenda for NRF [...]

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