Visual Search Shortens the Customer Journey – for Better, or Worse
The use of AI in retail continue to [...]
Personalization – The Key to a Merrier 2019 Holiday Season
I love the holidays and start making my lists, [...]
What makes customers willing to pay more
We like to think we are rational beings who make decisions [...]
How Far Can a Company Extend its Brand Without Going Too Far?
I recently read an article that took me by [...]
For Retailers Selling Second-hand Goods, It’s All About the Customer Experience
Buying second-hand started for me with used [...]
Customer Analytics 101: Deciphering the Vendor Jargon
The field of customer analytics is quickly [...]
Three Keys Attributes of Enriched Customer Personas
Remember soccer moms—married women who lived in the [...]
Hyper-personalization is the New Black. Are Marketers Ready?
Startup fashion brand Laws of Motion [...]
In Banking & Financial Services, Connected Intelligence Platform, Customer Intelligence & Insights, Retail
Posted Personalization isn’t enough: The case for Hyper-personalization
Delivering personalized experiences is no [...]