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Visual Search Shortens the Customer Journey – for Better, or Worse

The use of AI in retail continue to [...]

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Personalization – The Key to a Merrier 2019 Holiday Season 

I love the holidays and start making my lists, [...]

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What makes customers willing to pay more

We like to think we are rational beings who make decisions [...]

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How Far Can a Company Extend its Brand Without Going Too Far?

I recently read an article that took me by [...]

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You Still Don’t know Your Customers, and It’s Killing You

Marketing, as a practice is [...]

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For Retailers Selling Second-hand Goods, It’s All About the Customer Experience

Buying second-hand started for me with used [...]

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Customer Analytics 101: Deciphering the Vendor Jargon

The field of customer analytics is quickly [...]

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Three Keys Attributes of Enriched Customer Personas

Remember soccer moms—married women who lived in the [...]

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Hyper-personalization is the New Black. Are Marketers Ready?

  Startup fashion brand Laws of Motion [...]

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Personalization isn’t enough: The case for Hyper-personalization

Delivering personalized experiences is no [...]

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