Old Measurements Don’t Fit: How to Tailor Real-time Connected Customer Experiences
“The only man I know who behaves sensibly is my [...]
The Bright Horizon of Black Friday
Just like video killed the radio star, digital killed the doorbuster deals. [...]
Going Grocery Shopping for Thanksgiving in the Year 2028
It’s 10:00 am, two weeks before Thanksgiving, 2028. While [...]
What would Marshall Field do?
I marvel at the speed of change [...]
Changing Consumers’ Hearts and Minds in the Age of Digital Transformation
With consumer-focused [...]
Guidebook for the Retail Customer Journey
As we continue to watch a few top retailers gobble up competitors [...]
When Generic Insight isn’t Enough, Even When It’s Beautiful
Today, marketers are confronted with endless [...]
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Connecting the Dots on the Customer Journey
In earlier times, marketers (like me) regularly utilized data that was [...]
Mother’s Day: Moment of Truth vs Connected Customer Experience
Within the TCS Digital Software and [...]