RESEARCH REPORT
451 Report- COVID-19 Amplifies the Urgency for a Data-Driven Experience
“To deliver highly differentiated and personalized customer experiences, businesses need an accelerated, data-driven approach to understanding and anticipating customer behaviors, preferences, and goals in real-time. TCS’s Customer Intelligence & Insights (CI&I) customer analytics software enables businesses to deliver hyper-personalized, connected experiences at every point along the customers’ digital/physical journeys – to banking, retail, and communications service provider customers. Amid COVID-19, these capabilities take on greater importance because customer safety has become a key pillar of the customer experience. Since ‘Safety is new CX,’ TCS is offering ready-to-use analytics solutions to help companies make it safe for returning employees, manage enterprise risk, and deliver safety as part of customer experience.”
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