TCS Customer Intelligence & Insights for Banking and Insurance

Deliver Hyper-personalized Connected Experiences Across All Digital and Physical Touchpoints

The Challenge

Today’s financial environment is changing more drastically and rapidly than ever. Banks and financial institutions need to increase agility and adapt to the rising expectations of a growing base of digitally savvy customers.

To better serve today’s digitally empowered customers, banks must understand and engage with customers across all digital and physical touchpoints with timely contextual actions, offers, and services that harness the potential of connected banking.

The Solution

TCS Customer Intelligence & Insights (CI&I) for Banking and Insurance is customer analytics software that enables superior connected banking and insurance experiences. CI&I allows retail-consumer, SMB, commercial and corporate banks to drive organic growth, loyalty, and differentiation quickly, easily, and cost-effectively to compete in today’s disruptive banking environment.

It is a fully integrated software analytics solution powered by an integrated data management and IoT analytics platform.


  • Deepen Customer Loyalty: Analyze customer history, profile and buying patterns to offer hyper-personalized and differentiated customer connected experiences, products and services.
  • Boost Campaign Effectiveness : Generate personalized customer engagement in real-time and deliver contextually appropriate, targeted offers delivered through customer-preferred channels.
  • Increase Customer Engagement :  Acquire a next-level understanding of customers—predispositions, preferences, and affinities– through system discovered and generated personas, rich 360? customer views and descriptive buyer journeys.
  • Simplify Operations : Streamline tasks and realize faster results with pre-built customer analytics use-cases for banking on an open, extensible platform that easily integrates existing and emerging IT environments and delivers insights to front-line stakeholders.

Are you ready to give your customers a world class connected, personal and secure banking experience.

Featured Assets


TCS Customer Intelligence & Insights for Banking and Insurance

More Information

Information Banks Need to Know

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IDC Infobrief

Analytics Critical to Improving Customer Engagement in Banking


Embrace Disruption

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