Customer Experience is Fueling Analytics Transformation in Banking

IDC survey shows improving customer experience is one of banks top three transformation objectives

Customer experience is increasingly fueling transformation at the bank, and big data and analytics and AI/ML are key components of that transformation.

While there is no single approach to digital transformation that works for all, IDC identifies consistent themes they believe are key to a banks success based on research, surveys and interviews with banking executives.

To learn more, download this white paper by Jerry Silva, Research Director, IDC Global Retail Banking.

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