InfoBrief

Analytics Critical to Improving Customer Engagement in Banking

IDC’s survey for banks confirms big data and analytics are two most critical areas of digital transformation and investment

Leading banks are already using data and analytics in the context of their customers’ user journeys to enrich the relationship and improve revenues and customer loyalty.

The industry is at a tipping point where the rush for actionable insight will begin to create winners and losers.

To learn more, download this InfoBrief by Jerry Silva, Research Director, IDC Global Retail Banking.

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