WHITE PAPER

Multiplying Innovation in the Age of Experiential Retail

Seizing More Value from Business Ecosystems and Available Data

Consumers are driving business change at an unprecedented pace, and retailers are adapting by becoming more agile. To this end, retailers are investing in partnerships and technologies that enable “multiplied innovation,” which is the ability to continually learn and adapt strategies and tactics to drive exponential business performance growth.

Data that is sourced through consumer and ecosystem partner relationships fuels adaptive strategies; however, the data has little value until it is refined by analytic processes that generate insights that guide consumers on experiential journeys that improve business outcomes.

To learn more download this white paper by Leslie Hand from IDC Retail Insights.

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