IDC survey shows improving customer experience is one of banks top three transformation objectives
Today’s connected customers have more choices,
tools, and information than ever.
Banks that wish to remain relevant need to go beyond
next-best offers and targeted marketing and deliver a
more customized, relevant, and end-to-end journey.
Disconnected transactions are out, connected experiences are in.
To learn more, download this white paper by Jeffrey Abbott and Phil Manasian.