Customer experience is a key differentiator for today’s retail banks, but the allocation of limited time and resources can make or break any CX program. How exactly can data and analytics be used to not just measure customer engagement, but to optimize it and grow it beyond the transaction at hand? What is the use case for AI capabilities that can deliver immediate value to retail banks and their customers? How should a retail bank evolve its relationship with its customers in a time when competition has never been more fierce, disruptive, or quick to adapt?
Join Celent’s Dan Latimore, SVP of Banking, as he provides the latest insights about how leading-edge retail banks are using a new generation of customer analytics software solutions in response to disruptive trends, including FinTechs, mobile banking, new regulations, and non-traditional competitors.
Mr. Latimore, joined by Marcus Hearne of TATA Consultancy Services, will examine the latest approaches and technologies that allow banks to create and curate highly relevant omnichannel customer experiences that transform transactions into a trusted relationship.
Date: Wednesday, April 04, 2018
Time: 01:00 PM Eastern Daylight Time
Senior Vice President of Banking, Celent Research
Global Head of Product Marketing, TCS Digital Software & Solutions Group